Southeast Toyota Distributors Selects CCC for Collision Parts Marketing

Michelle Hellyar / Auto OEMs, CCC Promote /


Market tests of CCC® Promote deliver strong increases in parts sales, process efficiencies

CCC Information Services Inc. (CCC) announced today that Southeast Toyota Distributors, LLC will leverage the CCC® Promote technology to provide its dealers with a powerful new marketing solution to price and promote parts to thousands of collision repair facilities while estimates are being written. CCC Promote is powered by the CCC ONE® platform, the industry’s premier estimating platform used by 25,000 repairers and processing 24 million estimates annually. The real-time integration will provide participating Southeast Toyota franchised dealers with an efficient new channel to expand sales of Toyota parts. Southeast Toyota serves 177 independent Toyota dealerships in Alabama, Florida, Georgia, North Carolina, and South Carolina.

CCC Promote offers OEMs a way to present promotional pricing early in the estimating process when replacement part decisions are being made. Prices can be customized by vehicle make, model, year, or part type. CCC Promote is an integral component of CCC® Parts, the company’s parts e-commerce platform. The two work together to automate and streamline the parts sourcing workflow from upfront promotional pricing to electronic price quotes, ordering, invoicing, and the rebate settlement process with the manufacturer. CCC processes more than $13 billion in parts annually.

“CCC is proud to support Southeast Toyota Distributors,” said Jim Kinsherf, Vice President, OEM Group for CCC. “During an initial test, CCC Promote helped Southeast Toyota’s dealers increase sales and realize meaningful process improvements. We’re excited to bring our parts technology to their dealers throughout the Southeast region and to support their PartsEdge program.” 

Learn more about CCC® Promote.