Keeping it Real: Online Reviews

Jaclyn Sorci / Collision Repair Newsletter /

Business managers and consumers are using review websites like Yelp and Angie’s List every day to interact with each other. Consumers place significant value on the opinions these sites provide access to, and business owners—including collision repairers–don’t want to miss the opportunity to get found by potential customers who are searching online.

In spite of their popularity, questions are being raised about many review sites out there. A recent study by Consumer Reports calls into question the validity of reviews on many popular review sites. It also investigates business practices that include prioritizing positive reviews over negative ones and giving a better position in search results to businesses that pay for advertising on the review site.

Carwise is a review site for collision repairers that shares only real reviews from real customers. If you’re an Update Plus user and you enable review sharing, the reviews submitted by your actual customers via Update Plus will be shared on Carwise. No bogus reviews, no paid searches – just honest opinions about the work you do. Carwise has over 150,000 reviews and counting – and customers are searching!

And even if you don’t use Update Plus, you can create a profile on Carwise to help customers find out more about your shop. Click here for more information and to get started.