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Q3

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DRIVING THE FUTURE

How the Economy and Supply Chain Disruption Are Forging a New, More Complex Auto Industry Reality

The automotive industry is navigating a period of complex and sustained economic uncertainty marked by rising costs and shifting global dynamics. In our Crash Course Q3 report, we explore how newly imposed tariffs are amplifying this uncertainty, creating ripple effects across the entire ecosystem, from global manufacturing and supply chains to consumer behavior and insurance economics.

Our analysis reveals several critical trends that illustrate how these economic pressures are reshaping industry behavior, operational models, and consumer decision-making:

  • Original Equipment Manufacturers (OEMs) and suppliers are caught in a strategic paradox, compelled by tariffs to explore re-shoring and localizing production while simultaneously being squeezed by the rising costs and shrinking margins that make such investments difficult. The long-held certainties of global supply chains are shifting, forcing a complicated and costly rethinking of where and how vehicles and their components are made.
  • Consumers are feeling the effects of today’s economic pressures. With inflation lingering, interest rates elevated, and vehicle prices continuing to rise, many households are experiencing added strain on their finances. This is evidenced by record levels of auto loan debt, rising delinquencies and repossessions, and a marked shift in behavior, including postponing large purchases, downgrading insurance coverage, and selecting higher deductibles, which in turn is depressing the frequency of smaller auto insurance claims.
  • Collision repairers face the three-part challenge of absorbing tariff-related cost increases, investing in expensive diagnostic and calibration equipment, and navigating a shortage of skilled technicians at a time when the number of labor hours logged each week are exceeding typical levels for this time of year. According to Crash Network, this could be a sign that shops may need to ramp up hiring so as not to overwhelm current employees working at near maximum capacity.
  • Auto Insurers find themselves in a delicate balancing act. Rate increases spurred by rising inflation have increased consumer shopping, yet insurers are still grappling with unpredictable claims trends and the rising severity of both repairs and total losses. Additionally, casualty severity continues to outpace economic inflation due to the combined effects of medical billing and social inflation. Tariffs and regulatory changes to public health funding are likely exacerbating these trends.

With the entire automotive ecosystem in a tenuous state, adapting to a new, unpredictable, and more expensive reality is imperative.

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Introduction: The New Era of Uncertainty

For decades, the automotive industry operated on a model of increasing globalization and just-in-time efficiency – a model built for speed, scale, and predictability -- but the post-pandemic world has upended that foundation. Instead of a return to stability, our data shows the industry is grappling with a convergence of three powerful economic headwinds reshaping the industry in real time: tariffs, inflation, and weak consumer confidence. Combined, they have created a new era of uncertainty for the industry.

While uncertainty is a constant in insurance and repair, this moment is categorically different – it’s volatility that permeates every layer of the value chain. Tariffs are redrawing global supply maps, inflation is impacting repair economics, and consumer confidence is eroding demand in unpredictable ways. These forces aren’t just influencing claims—they’re reshaping the assumptions that underpin underwriting, pricing, and network design. The result: a level of systemic unpredictability that challenges traditional models and demands a new kind of intelligence and orchestration.

This is not merely a cyclical downturn; it is a structural shift. The core question is no longer just which vehicles to build, but where to build them, who can afford to buy them, and how they can be affordably insured and repaired.  

This Crash Course Q3 report will explore the “supply chain reaction” and the interconnected pressures forcing adaptation across the entire automotive value chain. We’ll examine how tariffs are acting as a catalyst for change, how consumers are responding to the financial squeeze, and how these forces are creating downstream challenges and opportunities for OEMs, suppliers, repairers, and insurers.

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The Catalyst: Tariffs and the Re-Shoring Paradox

Many things in the current automotive environment are, in some way, a reaction to economic uncertainty, with tariffs the most potent accelerant.

Recent trade policies – including 25% tariffs on many imported vehicles, 50% tariffs on steel and aluminum, and new requirements for 85% of vehicle content to be sourced from the U.S. (or USMCA partners) to qualify for exemption – have placed on have injected cost and complexity into the global supply chain, forcing a fundamental reassessment of manufacturing and sourcing strategies that have been in place for decades.

The Center for Automotive Research (CAR) estimates a total cost impact of $107.7 billion across all automakers in the U.S. As a result, OEMs are confronting a challenge that goes to the core of their business model. For years, the origin of a component was a matter of logistics and cost efficiency, but now, where the part comes from matters.

This has triggered a difficult and expensive reevaluation of the entire supply chain. Analysts expect that dozens of vehicle models will need to be re-engineered over the next 12 to 18 months in a concerted effort to meet the 85% domestic content threshold.

This has given rise to a re-shoring paradox. While the tariffs are designed to drive a shift toward U.S.-based production, in the near-term they also challenge the manufacturer profitability needed to afford that investment. For example, the rising costs of imported raw materials and components – like steel, aluminum, and electronics – are squeezing manufacturer margins. This financial pressure delays the investments needed for U.S. expansion. OEMs must balance the high cost of continuing to rely on global supply chains and the front-loaded expense of localizing production.  

This uncertainty has also forced a strategic pivot in product offerings. The transition to electric vehicles (EVs) faces lower-than-expected consumer demand and supply chain complications; and now with the impending expiration of the $7,500 federal tax credit for new EVs, major manufacturers are scaling back.

Ford has paused a $12 billion EV investment to pivot towards hybrids. General Motors has delayed the rollout of several EV models and scaled back production targets, with Cadillac abandoning its plan to be all-electric by 2030. Honda and Nissan have similarly nixed certain EV models in favor of hybrids and SUVs.

This leads to the question of how these higher expenses will ripple downstream. As OEMs re-shore production and re-engineer vehicles to comply with tariffs, the associated costs will likely be passed on. In an environment where consumers are already financially strained, their ability to absorb these higher prices is one of the biggest question marks hanging over the industry's future.

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The Consumer Squeeze: Navigating Financial Strain

The macroeconomic pressures rattling the automotive industry are tangible realities impacting household budgets and influencing purchasing decisions. Amid sustained financial strain from inflation and high interest rates, consumers are feeling squeezed, forcing them to re-evaluate big-ticket purchases, including vehicles, insurance coverage, and credit usage.

Household finances show clear signs of stress. Total household debt hit a staggering $18.2 trillion in the first quarter of 2025, with auto loans accounting for $1.66 trillion of the total. Loan delinquencies are also rising sharply; nearly 8% of all auto loans are now 30+ days delinquent, the highest level recorded since 1994. Consequently, vehicle repossessions jumped by 43% from 2022, reaching 1.73 million in 2024.

This financial fragility is reflected in consumer sentiment. The University of Michigan's Consumer Sentiment Index indicated slight improvement in July 2025, but remains 18% below December 2024, noting that "sentiment remains broadly negative," with consumers concerned about the trajectory of the economy and the potential impact of tariffs. This pessimism directly influences behavior in the auto market, where 62% of consumers feel it is a bad time to buy a vehicle due to persistent high prices and interest rates.

To cope with these pressures, consumers are making difficult choices:

  • Delaying Purchases: A recent Guardian Survey found that 35% of consumers have postponed or canceled plans to buy a home (22%), a car (8%), or both (5%) due to economic uncertainty.
  • Stretching Affordability: For those who do purchase a vehicle, affordability is a major challenge. Edmunds’ Q2 2025 report shows that while buyers are putting less money down, the average new vehicle loan amount has reached an all-time high of $42,388. To manage payments, loan terms are being extended, with 84-month loans now accounting for a record 22.4% of new vehicle financing. The number of consumers with monthly payments over $1,000 has also hit a record high at 19.3%. And nearly 25% of trade-ins on new vehicle purchases had negative equity, with the average amount owed on these "upside-down" loans reaching another all-time high of $6,838.
  • Cutting Back on Insurance: The financial strain is also evident in how consumers manage their insurance costs. The Guardian Survey also revealed that 1 in 3 people would temporarily go without insurance to free up funds for necessities. Over the past year, 29% have downgraded or canceled some type of insurance, with auto insurance seeing the steepest decline at 15%. This includes an 8% shift from full coverage to liability-only policies.
  • Shifting to Higher Deductibles: One of the most significant trends is the consumer shift toward higher deductibles to lower their premium payments. According to CCC data, the most common deductible ($500) has decreased by 6 percentage points since 2021, and $1,000 deductibles have seen a nearly 5-point increase.  $2,000 and $2,500 deductibles have also seen noticeable increases. (Figure 1)
Figure 1: Repairable Collision Claims - Top Deductibles
Source: CCC Intelligent Solutions Inc.
Repairable Collision Claims - Top Deductibles

The decision to take on higher deductibles, drop collision and comprehensive coverages, or forgo repairs and/or filing a claim altogether is a primary driver behind the decline in claim frequency, particularly for lower-value claims. What used to be an insured repair may now be delayed, self-paid, or ignored completely, and the claims that are filed are becoming increasingly complex and costly and may include higher rates of prior unreported damage.

Additionally, the average total cost of repair continues to climb, driven by rising part prices and the ever-increasing complexity of vehicle technology, particularly Advanced Driver-Assistance Systems (ADAS). (Figure 2)

Figure 2: Average Total Cost of Repairs - All Loss Categories Repairable Appraisal Statistics
Source: CCC Intelligent Solutions Inc.
Average Total Cost of Repairs - All Loss Categories Repairable Appraisal Statistics
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The Downstream Impact: A New Reality for Auto Claims and Repair

The combination of tariff-driven cost pressures and the consumer financial squeeze create powerful downstream currents for the auto insurance claims and collision repair industries. While these sectors are interconnected, they are experiencing the new economic reality in distinct ways.

The Auto Insurer's Balancing Act

After several years of poor performance, the P&C insurance industry’s Net Combined Operating Ratio (NCOR) showed marked improvement in 2024, finishing at a profitable 96.6%. Personal auto, in particular, improved by nearly 10 points to a 95.3% NCOR. However, Triple-I and Milliman reported that the overall industry NCOR is projected to rise to 99.3%, driven largely by homeowners' insurance challenges. Personal auto is expected to see its NCOR tick up to 96%, while commercial auto is forecasted to remain unprofitable at 103%.

CCC data indicates total industry claim counts are down 8.5% year-over-year through July 2025. (Figure 2) This is not because roads are safer; in fact, overall moving violations were up 17% year-over-year in 2024. The decline in claims counts is simply a direct reflection of the consumer behaviors detailed earlier.

  • First-Party Claims Lead the Decline: Collision and comprehensive claims account for nearly 90% of the annual decline in volume. Comprehensive claims alone are down 15.2% through July 2025. (Figure 3) This is partly due to fewer severe weather events compared to 2024, but it is also a story of economics.
  • The Discretionary Nature of Claims: The share of repairable appraisals for damages of $2,000 or less declined from 41.5% in 2019 to just 25.5% through June 2025. (Figure 4) With higher deductibles and the potential for claim filing to affect insurance rates, consumers are simply not filing smaller claims, choosing instead to pay out-of-pocket or live with the damage. This discretionary filing behavior is a direct consequence of financial pressure.
Figure 3: Claim Volumes YoY through July 2025
Source: CCC Intelligent Solutions Inc.
Claim Volumes YoY through July 2025
Figure 4: Market-Facing Industry Claim Count (2025)
Source: CCC Intelligent Solutions Inc.
Market-Facing Industry Claim Count (2025)
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Reinventing the Future with Technology and Transparency

This isn’t just another industry rough patch. It’s a redesign moment.

The pre-pandemic automotive ecosystem was built on global stability, predictable supply chains, and a relatively linear cost structure, but today, those foundations are fractured. Tariffs have redrawn sourcing maps. Inflation is now embedded into parts, labor, and raw material costs. And rising vehicle complexity has permanently raised the stakes for everyone across the value chain.

In this new environment, volatility is persistent, margins are thinner, and adaptability is the only way forward. The industry won’t return to “normal” because “normal” was optimized for a world that no longer exists.

Across the auto industry value chain, reinvention is underway:

  • Automakers are reevaluating production strategies, redesigning vehicle platforms to meet domestic content requirements, and shifting product roadmaps from EVs to hybrids in response to evolving consumer demand and policy uncertainty. At the same time, they’re investing in AI, digitizing supply chain management, and expanding collaboration with insurers and repairers through greater data sharing – from vehicle build sheets to calibration requirements – making downstream workflows more efficient and safer.
  • Auto carriers are modernizing their claims ecosystems to contend with shifting claim volumes, rising repair and total loss severity, and increasing policyholder price sensitivity. Many are leaning into AI-powered tools and support, predictive analytics, and automated workflows to improve speed, consistency, and transparency across the policy and claims lifecycle.
  • Collision repairers are navigating rising costs, labor shortages, and unprecedented vehicle complexity. Investments in diagnostics, calibrations, and workforce training are no longer optional – they’re essential for profitability and DRP performance. Shops are adapting through intelligent scheduling, investing in guided repair planning, and leaning on trusted partners to deliver a seamless experience to customers.

What comes next isn’t restoration – it’s reinvention. The opportunity lies in connecting the ecosystem more deeply than ever before.

Adopting AI and data sharing as the foundation of a new operating model means shifting from fragmented, manual workflows to orchestrated, intelligent ecosystems. Success depends on breaking down silos, embedding intelligence into every touchpoint, and designing processes that flex with volatility rather than fight it.

Equally important is the need for transparency. At a time when consumers are feeling financial pressure, being open about why costs are rising builds trust. Whether it’s insurers explaining premium increases, automakers clarifying repair complexity, or shops outlining parts and labor realities, each stakeholder has an opportunity to instill confidence by making the claims and repair journey more understandable and human.

In a world where no two-claim journeys – or vehicles – are alike, resilience will come not from any one player, but from the way the automotive ecosystem works together.  

See our APD and casualty industry data updates in the next section.

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APD Industry Data

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Casualty Industry Data

Author bios bannerevolving car parc
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Kyle Krumlauf

Director of Industry Analytics, CCC

Kyle Krumlauf brings more than 20 years of industry experience to his role at CCC, having served in various leadership and individual contributor positions at Nationwide and Grange Insurance. He was awarded a CEO Award at Nationwide in 2014 for Innovation & Continuous Improvement, and an Accolade Award at Grange in 2019 for his work in Innovation. Kyle earned a BA in Political Science and History from Ashland University and an MBA from Ohio Dominican University. He also holds the CPCU and ARM designations.

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Erik Bahnsen

Director of Industry Analytics, CCC

Erik Bahnsen has spent 20 years in the insurance industry, first holding several auto- and casualty-focused claim roles on the insurer side before moving into technology. Erik joined CCC in 2012, with numerous roles in account management, leadership, and product innovation, with a focus on casualty. Erik also participates in the ongoing development of CCC's industry-leading analytics and AI products. Since joining the industry analyst team in early 2022, Erik’s industry analysis and thought leadership content has been presented and featured in numerous industry meetings and influential publications.