CCC News & Insights

Customer Impressions: Is Your Website Making the Cut?

Your website is more than just a digital storefront – it's your customers' first impression of your collision shop and sets the tone for the rest of their experience.

Did you know that 61% of consumers will leave a website within about five seconds if they can't find what they're looking for? (Forbes) Beyond appearance, it's a reflection of your professionalism and reliability. Does your website accurately portray the high-quality service you provide?  

We have three tips to help you make sure your website is making the cut:  

  • Make sure your site is modern and reliable
  • Be sure to provide the information customers want
  • Don't forget to offer online services and engagement
Elevate Your Digital Storefront: Be Modern. Be Reliable.

Your website is the virtual front door to your shop and the initial point of contact for customers. According to Forbes, 88% of online users won't come back to a site if they have a bad experience. Just like in the physical world, online first impressions matter. That's why it's key to make sure your website looks modern and attractive.

But it's not just about looks—it's about showing customers that your shop is professional and reliable. Imagine the frustration of navigating a website stuck in the early 2000s—confusing menus, outdated graphics, and buried information. That same frustration and uncertainty could be what your customers feel if your website isn't modern and easy to navigate. A well-organized website with clear navigation and labels that make it simple for customers to find the information they're looking for ultimately enhances their overall experience.

So, when you're thinking about your website's design, ask yourself: Does it look up to date and reflect the high-quality work and service your collision repair shop provides?

Serve Your Customers Better: Keep Your Website Informative and Accessible

Exceptional customer service begins with providing accurate and easily accessible information. Your website should be like a one-stop shop for your customers, where they can quickly find all the important details about your shop, such as your operating hours, location, and contact information.

Have you ever arrived at a restaurant based on their online hours only to find out they're closed, leaving you scrambling to change your plans? Or have you dialed a number from a website, only to get a disconnected message? It's frustrating! That's why it's crucial to make sure your website has the right information that's easy for customers to find.

But it's not just about the basics. It's also important to showcase testimonials from satisfied customers. This builds trust and credibility with your audience, ultimately leading to stronger customer relationships.

Enhancing Convenience with Online Services

In today's fast-paced world, convenience is key. Consumers expect smooth and hassle-free online interactions, whether at home or on-the-go, when dealing with businesses. Offering services like repair cost predictor, online photo estimates, and booking appointments online can give your shop a competitive edge and make things easier for your customers.

In today's digital age, more and more consumers prefer using digital channels over traditional methods like phone calls or in-person visits. They want quick access to information without needing to talk directly to someone. Giving them options to engage digitally, such as through email or text, makes it easier for your customers to interact with you.

These digital options aren't just good for your customers—they benefit your shop, too. They help streamline the estimation process, attract more customers, and make everything run more smoothly.  

So... Is Your Website Making the Cut?

If you find your website isn't meeting today’s customer expectations, don’t worry, CCC Amplify can help. With its user-friendly interface and tailored templates, you can easily revamp your website to reflect the professionalism and convenience that your customers expect.

From a modern design to shop information pulled straight from CCC ONE and streamlined services like integrating online photo estimates or scheduling appointments* through your website, CCC Amplify has you covered. Don't allow outdated websites or hard to find information keep your shop from success—invest in CCC Amplify and elevate your online presence.

Ready to learn more about CCC Amplify? Visit

*Requires CCC® Engage