Our colleagues at DriveFactor shared a post today about the central, but sometimes forgotten role consumers play in shaping the products and services insurers develop and deliver. While written with usage-based insurance (UBI) in mind, we thought it worth sharing for two reasons. First, any company that serves consumers could likely benefit from the reminder to keep consumers at the core of what you do – it’s your best chance of gaining acceptance. And, secondly, as consumers demand more value from traditional UBI programs, you’ll begin seeing more opportunities for claims to play a role. By integrating driving data with your existing claims management tools, you will be in position to create more and better opportunities to serve your policyholders, while creating efficiencies in your process.