2016 Auto sales in the U.S. set yet another record reaching 17.539M sales. 2016 also was the seventh consecutive year of annual sales gains, the longest streak since 1909-17.
Despite record new sales, automakers are facing numerous challenges over the next several years – they must make significant investment to meet the fuel economy standards of 54.5 mpg by 2025, continue to expand globally, and meet growing consumer demand for more features and safety technologies. All of this comes at a cost not just to the automakers but to consumers as well.
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